Persuasion Club

EP0008 02/22/26 - Grab it Quick! : Scarcity Exposed

Kevin and Steven Season 1 Episode 8

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0:00 | 57:43

This episode explores Robert Cialdini's scarcity principle: why limited availability makes things feel more valuable and sparks urgent action. We cover classic examples like "limited time" sales, the Romeo & Juliet effect, banned books gaining popularity, and everyday marketing tricks. Plus, evolutionary roots, real-world tactics, and simple defenses against the fear of missing out. Eye-opening insights with a touch of humor. Don't miss it! 

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