EP0011 03/29/26 - Unity

We’re stronger together — and that’s exactly what Unity is all about.

In this episode of Persuasion Club, we break down Robert Cialdini’s most powerful and personal principle: Unity — the idea that people say “yes” to those they consider one of us.

In this episode:
 • What Unity really means (and why it hits harder than liking or authority)
 • Real-world examples of identity, belonging, and influence in action
 • How to ethically use Unity to build trust, loyalty, and persuasion power
 • Where Unity shows up in everyday life — from family to fandoms to politics

Whether you’re building a brand, leading a team, or just trying to win better arguments, Unity is the hidden lever that changes everything.

Tap into shared identity. Strengthen your influence. Move people as one.

⚡ Tune in live or catch the replay.
 Because the most powerful persuasion starts with us.

#Cialdini #Unity #Influence #Persuasion #PersuasionClub #Psychology #Leadership #Connection #Belonging

Transcript

SPEAKER_01 0:58

Baby.

SPEAKER_03 1:01

We're back. Can't keep a good uh scientist down. You certainly can't uh keep two good persuaders down at all. Welcome, folks, to the show. This is episode 11. Hey Steve!

SPEAKER_01 1:16

Hey Kevin. Good evening.

SPEAKER_03 1:18

Good evening.

SPEAKER_01 1:20

I can't believe everything's working, man.

SPEAKER_03 1:23

Yeah, there was like a distinct chance that we were going to be on our third week of uh excuses of why we couldn't have a podcast. Last week it was unfortunately my son with a kidney stone that I had to bail out for. Um and then um the week before that, I think um we had realized that there was some uh gains to be had if we were to wait a week on our podcast. And so that's kind of the reason that we did that, so that we could bring you the cool shit that you're gonna see tonight.

SPEAKER_01 1:58

Yes, I'm very excited to see the new the new stuff tonight. So this will be a fun one.

SPEAKER_03 2:04

Yeah, episode 11.

SPEAKER_01 2:06

Can't believe it.

SPEAKER_03 2:07

Yeah, um, 11. We made it, yeah, very uh close to uh I I think um we didn't realize that we were gonna quite get here the as the way that we did, and um it just kind of snuck up on us as far as I'm concerned. Um, but we're actually already starting to become um pretty decent at some of this uh stuff, not just running a show, but also in um uh learning some persuasion. So um definitely see, definitely. Um I'm going to go ahead and just clicking through some things here um into the show. And we can't go too far into the show without at least taking a nod to the good man uh Chuck Norris. Um this was something that I hadn't meant to do um and didn't have a chance to to pull off um the way that I had meant to. Um but let me I don't have the the audio clip that I was gonna play for Chuck uh here at the moment, but I'll slip that into the after show here. But we wanted to give a little bit of a tribute at least to the um master of let's just say um physical persuasion, the good Chuck Norris. So rest in peace, yes in peace, Chuck. Yeah. Um and uh with that we can do um a jump into our chapter on unity. So it was in our previous podcast, we talked about uh consistency, commitment and consistency, and then um to to show off our commitment and consistently uh consistency skills, we skipped two podcasts, but but not necessarily the way that we meant to. So um, but um be that as it may, um we um wanted to go ahead and speak a little bit about how the subject of Unity works. So did you have a chance to read anything, Steve, with it and all of the stuff we had going on?

SPEAKER_01 4:31

Yeah, you know, I I I listened to it a couple times over, like pod uh not podcast, but the audiobook version. So uh I just put it on while I was, you know, either multitasking. There were parts where I was focused on the book, listening, taking notes, or something like that. But yeah, I I got a chance to listen to it. It there were a lot of examples of uh how unity works. And you know, uh oddly enough, they they used a lot of examples of like World War II and like Nazi Germany, and it's like, well, I guess that's one way to apply uh these uh principles, but like the the very extreme way of applying these principles. So um yeah, it was a good uh chapter though, understanding the you know, the unity effect and that we tend to uh side with and agree and listen to and be persuaded by people who are like us, you know, and whatever that means to you or however that manifests in your life, that uh you'll tend to, you know, uh it talked about like you know, taxicab drivers giving better rates to people who politically sided with them. So it's like uh, you know, everybody has a what a way of thinking about who who they are and what their group is. So uh and they would tend to side with and be persuaded by people within that group.

SPEAKER_03 6:05

It's interesting, yeah, yeah, for sure. Uh I was thinking when we were talking about um there, it was back when we did the episode um on Super Bowl Sunday, and I can't remember exactly what the chapter was about, but we were talking about um that because we were from the Pacific Northwest, even though we didn't really have a favorite team or whatever like that, that we were uh going to be rooting for the Seahawks because geographically the Seahawks uh were the closest, you know, to us. And and that in itself is kind of a good demonstration of of how unity works because we we tribally try to connect ourselves in with whatever group that we choose, um, however, that works. So I I thought that might be like a a good example of of how um that actually was in play that just that very night. So yeah.

SPEAKER_01 7:01

Yeah, that's good. Unity.

SPEAKER_03 7:04

Unity, yeah. Well, I'm gonna go ahead and read a little bit from our show notes here, then we'll watch a video. Uh always got a video, um, and we're gonna show uh and see unity in action. The core principle, of course, unity being um that people are far more um easily persuaded by those they perceive as being part of their group. The shared identity creates instant trust and lowers resistance. Um, and why it works is that unity taps into that tribal psychology. The brain categorizes people into us them kind of categories, and then once someone is us, their ideas are evaluated with far less skepticism. So I I think I'm even gonna try this one at work. Um, so that next time um I'm trying to persuade somebody, I might try to um create that sense of unity with some kind of a um statement or whatever about, you know, oh, you know, all the things that uh we've been going through together here at work um makes me feel you know, or something like that, because then that um speaks to the tribe, you know.

SPEAKER_01 8:15

Yes, there was a movie called High School Musical, and they had a song called We're All in This Together.

SPEAKER_03 8:24

Dude, you know, that was actually one of the video clips that I was gonna play for tonight. Um no way. It was, it was uh on the suggested list of videos um that uh I believe Chat GPT came up with.

SPEAKER_02 8:38

So and I I skipped that, but it you're you're gonna you're gonna probably like the videos that I came up with anyway.

SPEAKER_01 8:45

Nice, but we might come up with it. That's that's funny that it came up, yeah.

SPEAKER_03 8:49

Yeah, that's uh so uh why it works. So um we okay, we talked about that. Um, and then the examples. Um, so political parties are a good example of uh ways in which people um will unify. Um sports fans, we just talked about that. So you know, if it's not uh if it's not the location or the team, it's um something else. Um there's lots of uh kind of tribal categories within just the the sports itself, I imagine. Music, um um rush fans, yeah.

SPEAKER_01 9:29

Yeah, exactly.

SPEAKER_03 9:30

Yeah. Well, um now speaking of which, um, that's actually the video that we have here. I want to share this with everybody here, and this is a little bit of of tribalism going on right now. And let me know if there's any issues where you can't hear this.

SPEAKER_01 9:51

Oh, I could hear it and then it went quiet. You're not hearing it? Nope, it uh was there for a second. You see in the video though? I could see the video, yeah. I heard it for just a second and then it went away.

SPEAKER_03 10:04

Then it went away. Well, we are uh sort of testing the the software, so to speak. So let me let me try it again, see if it pops up. Did you hear sound with that?

SPEAKER_01 10:18

It started again and then it went away.

SPEAKER_03 10:20

Okay, well, I turned off the video, so it may have caused it to go away. Oh I'm gonna I'm gonna start it again and let me know if you stop if you missed the if it cuts out.

SPEAKER_01 10:29

Okay. It cut out for me.

SPEAKER_03 10:35

I can't explain why. Because it's actually uh coming through in my ears just like it's supposed to. Um I wonder if anybody else is hearing it um come through or if it's not. Yeah. That would suck. Um, I could also play another video here and see if this one works any better. So here's another uh somewhat of an example that we had lined up for tonight.

SPEAKER_01 11:03

I did one second. Yeah, it cut out for me.

SPEAKER_03 11:06

Okay. Here's another thing I can try. Um here. We're gonna see what happens. We'll go back to the original video.

SPEAKER_01 11:16

It cut out again. Uh this mossy moon in the chat said they heard it at first and then it cut out. Okay.

SPEAKER_03 11:23

So we're getting some weird things going on again. I think those are maybe Rumble Studio related. I don't want to Rumble.

SPEAKER_01 11:31

Yeah.

SPEAKER_03 11:32

Well, it's like, what else could it be? Because we if the video plays and the audio's there and then it just kinda goes away. I don't know what else it could be. So we may be we may be running into some limitations with that this evening, um, which we'll just um deal with as we go along here. So we just won't play any videos for now. Um, and that will of course get us through the show a little bit faster. So um let me pull back up the notes that we were um then going by here and we'll just finish out real quick and we'll get into some other stuff. Um the the tactics um that we were going to highlight with when it comes to Unity is that establishing a shared identity early, um, using we language highlight similarities, mirror values and tone, and create in-group signals quickly. Boy, does that not sound uh a lot like what I was just saying I was gonna do at work.

SPEAKER_01 12:35

Yeah, yeah, exactly.

SPEAKER_03 12:38

So it's almost um in in the mind of any persuader who's going to be doing and and practicing the art of persuasion, um, start to put yourself in a mindset where um you are creating um the not the illusion of because it's actually should be based on um true feelings, true facts, things like that, but um try tr uh creating that picture for your listener uh of um the unity that exists within your teams or your groups or whatever like that, and see if that doesn't help you um as you begin to uh converse and and dialogue.

SPEAKER_01 13:22

Yeah, I I would say that uh something that the we language uh like when you're interviewing for a job and you ask them questions at the end, you know, being interviewed, it it's good, it's a good tactic to ask them questions and say, you know, if we or you know our project is things that include the people in the room that are interviewing you, uh that's like a tactic to get people to envision you on their team. And uh it there's uh this mentality that you can create uh when you use that kind of language of the we language. And you're being authentic, like you said, you know, you need to be honest and authentic with it. It shouldn't feel forced because people can sense that. So uh but just being sl being slick with it, you know, it needs to feel natural. So try not to, even if you're thinking like I need to do this, you know, try not to emphasize it in any sort of weird way so that it feels kind of like oh, oh, they're trying to play a mind game. Okay. It's uh it because because sometimes it it could feel that way, I guess, if it's like forced. So the more natural and authentic it is, it takes practice.

SPEAKER_03 14:44

Um, I I know that it feels a little contrived at first because you know you know it when you're doing it, and people can also tell when it's being done to them. Um so there there is kind of that that aspect of it. Um but it is you you if you keep practicing, I think over time you develop a natural um way of doing it, and you almost do it without thinking about it, and uh and people may or may not know. Um interestingly enough, there um some uh statistics that I saw posted online, and I don't know if it was um Doc Hypnosis or if it was Joshua Lysack, um could have been either of those two great persuasion um masters. Um but uh essentially the the the fact of it being, and I know Caldini has even mentioned this himself, that um the sometimes people know when they're being persuaded, and they still allow themselves to be persuaded.

SPEAKER_01 15:50

So yeah, depends imagine walking into a car place knowing that you're gonna buy the car and you're just like and they're like telling you all these nice things about the car, and you're just like, Yeah, exactly. That's why I'm here to buy it. And they're like, Oh shoot, my job is so easy because this person wants this thing. Like uh usually people want the best outcome, and you know, if you have a good idea of what that could be and you have a vision, and and you can get people to uh also see that vision and take your side and and then march towards that vision, like that's you know, that's what persuasion and leadership is, you know.

SPEAKER_03 16:34

So yeah, that's persuasion, yeah. Um I wanted to take a quick moment because um I forgot to mention earlier that this is the book that we're looking at um and have been reading from. This is uh the persuasion master himself, uh Robert Childini. Um, and we're reading from his book Influence, and the chapter tonight is Unity. So I had almost forgotten about that. I was wondering if you would indulge me for a second one more time. I played with some audio things that might allow our video to play, but I think it might have been saturating um the audio and then just cut it out.

SPEAKER_01 17:09

So Okay, okay.

SPEAKER_03 17:12

I'll show I'll do the short video first here and see what happens. But please let me know if it does cut out. If it does, then I'll give up on this video idea completely after this. But I wanted to give it a cut. Alright.

SPEAKER_01 17:24

No audio to start.

SPEAKER_03 17:26

No audio to start, is that what you're saying? Yeah, it's a good idea.

SPEAKER_01 17:30

It it yeah, nothing from the beginning.

SPEAKER_03 17:33

I will um try again and see if this helps us. Audio?

SPEAKER_01 17:40

Nope.

SPEAKER_03 17:40

Nothing piece of shit.

SPEAKER_01 17:42

Oh man.

SPEAKER_03 17:43

You know, and it's the thing is that it's uh this stuff is so cool that I wanted to share with everybody. It just like it bugs me. It bugs the heck out of me.

SPEAKER_01 17:52

That's too bad. Hey Dara's in the chat. Hey Dara, welcome. Good to see you. It's going good. Trying to figure out audio things live.

SPEAKER_03 18:04

Yeah, and this isn't working either.

SPEAKER_01 18:07

Oh, oh, there was a short bit of audio there. Uh it it you could hear the video for just a split second. Yeah, it went away.

SPEAKER_03 18:16

Alright, we'll we'll give up on that tonight, and I promise folks we'll have that figured out by next week. But we've got so many other cool things to show you that um i you're gonna forget that that didn't work. Yeah. Dara, yeah, stuff and things. And welcome uh to our show of horrors.

SPEAKER_01 18:39

We're uh you know, we it for the first ten episodes we I I feel like it got better and better and better and better. So, you know, this is just a slight setback. You know, it we'll we'll bounce back for sure.

SPEAKER_03 18:52

Yeah, well, it didn't help that we're we're kind of also introducing some new technologies, and one of them was Rumble with a new um version of Rumble. Um, as I mentioned earlier, we had to go back and basically get out of uh the old or the new version of Rumble Studio just so that we could do the show tonight.

SPEAKER_01 19:08

So being weird.

SPEAKER_03 19:12

Um I think there was just a little bit that uh that we could say about um the topic of unity before moving on to uh um argument fallacies. Um this would be um speaking to defenses. So what do you do um if somebody's trying to use this tactic on you? Any ideas?

SPEAKER_01 19:34

You mean if someone's trying to play like the Wii game and trying to get you to believe in there's you know this unity between you and you sales. Okay, yeah, you maybe you don't want it, you're trying to defend against it. Yeah.

SPEAKER_03 19:51

Um what are your defense tactics? And uh are they let let's let me um put it this way they're internal defense tactics that you can use, not necessarily ones that you would use on your persuader, so they're they're for yourself. Yeah. And um, I won't keep you guessing here, but what it is is you you essentially kind of have to ask yourself a question. Um, and that question might be um, would I agree uh agree with this if it came from someone outside my group? So take yourself, put yourself outside of the group mentality, ask yourself the question, and then see what happens when you ask it that way. And then so am I doing this for the group or am I doing it for other reasons?

SPEAKER_01 20:36

So yeah, yeah, and I and I'd almost be asking myself also, like, yeah, do I want to be in a group with this person who's trying to bring me into their group? Is this the group I want to be a part of? Yeah, exactly. Exactly. Like they're calling me buddy, they're saying we, but do I really want to be considered like we? Uh Dara was saying something about uh uh the best persuasion is taking the negative point and reframing it into a positive. I mean, uh that's yeah, there's valid. That's there's a lot to be said there. Yeah. And then uh if you need help with that 2.0, you know who to hit up.

SPEAKER_03 21:19

Okay, hey, right on. I'm sure uh he's been playing with it too. The the Scott Adams uh coffee with Scott Adams or School of Scott Adams show, um, the day that they started off with the new Rumble studio was a little rough too.

SPEAKER_01 21:31

So um it's you know, it's nice to new technology's cool and all, but sometimes it doesn't feel like the upgrade it should be right off the bat. Takes a couple couple tries.

SPEAKER_03 21:47

For sure. Um, all right, so we'll just call that the wrap up for that section of the show. There's so much more that we could talk about um with Unity. We will probably do another show about it sometime in the future. Um not necessarily have a Kieldini perspective. But for now we can do a tie-in with the logical argument fallacies. So let me take us there. So looks like the things that I had added into the segment for the logical fallacies did not stick here. But our notes should should be here. So let me pull that up here. And my microphone decides to fall out of uh the thing. This is just like a comedy of airsome, you know, tonight. Like, what do you do? Um the core principle of uh the logical argument fallacy um being what's called in-group bias. So it was a perfect um fallacy to use for our unity topic this evening because in-group bias does exist. Um we just talked about it because it uh it happens um essentially because we favor the opinions and the ideas and the actions of the people within our own groups, um, regardless of their objective merit. Have you ever found yourself actually doing that, nodding along with something, even though you know this is bullshit, you know?

SPEAKER_01 23:16

You're like, do I actually but you know what? Family, you know, sticking with family for the family. Because you know, sometimes sometimes the craziest things you hear are when you're around your own family and you're just like, you know what? But I love them, they're my family, so let's just you know that's one of the strongest unity they may be nut cases, but they're my nut cases, yes. Yeah, but I'm but I'm of them, so I right.

SPEAKER_03 23:48

And yeah, it may actually be with um oh well so and the reason why the in-group bias works is because we do equate um like me with correct, so somehow we make this distinction that people that are like us are somehow correct. I don't know why we do that. I hang around with you, Steve. I hang around with you a lot. You know what? I know you're right all the time, man.

SPEAKER_01 24:14

So I mean easier can be right.

SPEAKER_03 24:18

I I agree with you, you know. Uh you're right, Kevin. Thank you, thank you, Steve. See how that works? We're we're reciprocating and at the same time, and then uh yes, the liking point from influence, uh, Dara says so absolutely, yeah. Um yeah, so again, um somehow people like us, they're correct, and then uh that identity replaces any real evaluation, so that makes group aligned ideas feel safer and and basically more trustworthy. Just uh kind of a regular part of the human psyche, I suppose. So examples might be like um again, the the political echo chambers, you know, um people get yeah into those silos and then that spins and that's all they they hear, and it's all yeah, um, it's just basically one example.

SPEAKER_01 25:15

When I think of when I think of that, it's also like church. Like people tend to having grown up in in a church going to church myself, you know, and you know, you two Kevin, like those the you you see people kind of blindly follow other people just because, well, we are of the same congregation, so we're all gonna agree to do that this way. Yeah, exactly.

SPEAKER_03 25:42

Yeah, uh it's true. It's uh and it's it's a danger, um, just as not not just in the religious thing, but even the political um aspects of it. There's all kinds of group mentality that can exist that aren't political or religious, but are just kind of uh still cultish in nature.

SPEAKER_01 26:03

Um Dara's been there. Yeah. Yeah, yeah. It's I could I could tell their stories. Yeah. You know, uh there's talking with people that I've grown up with, or at least grew up in the same kind of scenarios. Uh there's a lot of really good stuff that came out of going to church and being part of church. So, you know, it it's not like uh it's not all negatives, but there is definitely this like mentality, like you know, they literally refer to each other as kind of like sheep, you know. Uh so uh and they refer to Jesus as like the shepherd, you know. So it's like and when you think about sheep, uh sheep are kind of dumb. Like you talk to any farmer who's ever dealt with sheep, so uh it's kind of an interesting animal to refer to yourself as. But um anyway, so somebody that's also good stuff that you know. Yeah, yeah.

SPEAKER_03 27:00

Sheep have to have a shepherd. So even football. Yeah, even football. Love it. Um, so tactics, um, so in using uh that you can signal group membership first. So we kind of talked about that when we were talking about the unity, um, of how you could actually uh create um that sense of unity by just um speaking of group. Um yeah, speaking of we, the royal we is kind of you know how that works. Um people accept arguments from their side um far more easily. So yeah, yeah. All right. Well, that is um there's one more thing, um, which was the defense for the in-group bias, um, which is to actively seek opposing views. So evaluate those arguments independently and yeah, just think for yourself essentially. Try to think outside that group.

SPEAKER_01 28:00

Yeah, you can be in a group and and not have to be like, you know, just because you're you identify with a group doesn't mean you uh agree with every single thing that that group has to offer or has an opinion on. Uh, but you can still, you know, like uh like the friends that I have in life, naturally we don't always agree or see eye to eye on things, but that doesn't mean we can't still be good friends, you know. It's so you can be in a group and still not have a hundred percent alignment with everything that that group is, you know, kind of heading towards or saying, but uh yeah, it so it is kind of a complex uh uh thing. Unity is a complex thing, so it's not not as simple as it seems, Kevin.

SPEAKER_03 28:47

Yeah, right. No kidding, yeah. Um, and I think that that's why that chapter was so long, too. Um, and why um not only you uh because uh I admit it, I actually took a couple passes at that myself on the audiobook.

SPEAKER_01 29:02

So nice.

SPEAKER_03 29:03

Yeah, I feel like there's there's a lot more to learn, a lot more to talk about. We'll certainly get into it more on this show uh as time goes on. Um I think uh for now we'll go ahead and uh call it good and launch uh very quickly into an uh the next segment here. I just flip this over on here and mark that scene as complete, and that takes us into our tech talk.

SPEAKER_01 29:30

Oh tech talk. Hey, that audio cut out again.

SPEAKER_03 29:34

Yeah, I think that that is just a weird rumble thing going on there. So what um I don't know what to say about this piece of shit. Yeah, um, well, anyway, um tech tech stuff, uh continuing to go. We we talk about tech all the time. Steven and I are those government IT workers, and uh as such, uh we um are always crazy about tech stuff. Anything new in in the tech world that's got your interest, Steve?

SPEAKER_01 30:08

You know, yes, it usually comes down to AI, but there is some stuff that's coming out uh of I think it's like uh Nvidia or AMD, one of those companies has been talking about like some sort of feature that they have, like DSLL5. It's something that's causing uproar in like the gaming community because I think it uses AI. So there's like an uh uh a lot of what they've tried to do. Well, and then Meta shut down their like metaverse, which was like in like tens of billions of dollars project that they put into this metaverse and they just uh they just shut it down. They just shut it down. You're serious, so it's over, yeah. So it's they just shut it down. So that is interesting, yeah.

SPEAKER_03 31:06

Yeah, well, um, that's that's yeah, for sure. Um, um I'll go ahead and go here real quick, and I just it was just a passing headline too. Um, I knew this was gonna be happening. I'd heard recently that Elon Musk is um going to be manufacturing uh chips um and has been wrapping up a facility for that. Um he just came out, I think it was today, um, saying that they're gonna be able to produce so quickly, so much that we our needs, at least in this country, are gonna be taken care of, um, which is not something that China is able to do. So interesting.

SPEAKER_01 31:48

Yeah, um you know, moving that's uh yeah, anyway, uh uh my brain is like, yeah, now that you mention China too, like uh a lot of people have been making videos like going to China late recently. I don't know if you've noticed that, but no, there's been a lot of content creators like on YouTube that I follow, and all of a sudden everybody's like going to China, they're like, Oh, let's go check out the street food because they're a food content creator, and other people are like, We're just gonna take you know uh mopeds and cross China. And it there's just been recently like a huge influx of like people going to China and like uh and making content like YouTube videos. Um so uh that also is like oh interesting. I wonder what that's that's all about. That's like a the the new thing is to go to China and make uh content. How interesting.

SPEAKER_03 32:46

So hadn't yeah, had not heard that. It's like um yeah, but whatever. Interesting. Um Dharma had asked a question.

SPEAKER_01 32:58

Uh Dara was saying something about uh have you have you ever experienced the had part after the factor before uh when you realize that you've been had, you know, where they got you with the Unity effect?

SPEAKER_02 33:11

Oh yeah, I'm sure.

SPEAKER_03 33:14

It's like damn you people, whoever yeah.

SPEAKER_01 33:19

I I can't think of a great example right now, but I've definitely been had.

SPEAKER_03 33:23

Yeah, yeah, I'm sure. Well, persuasion in general. Um, how many times really literally have we been had in some way? Um, even yeah, as resistant as I am to salespeople, sometimes I still can take it in.

SPEAKER_01 33:39

So yeah, they just need one good yes, you know, that foot in the door. Yeah.

SPEAKER_03 33:46

Hey, so that was a good tech talk, um, and just about the right length here, according to my segment clock, um, which you can't see, but um, it's super cool. Um, I'll have to show you all this stuff later on, yeah. Um, but you know what uh our next segment is, and what we usually do at about this time? We do. Do we duel? No, we don't duel. I was actually gonna suggest for tonight, if you would not mind, that we take duels off the list. Because I know that you have a hard stop at eight and we've only got 20 minutes.

SPEAKER_01 34:21

Yes, so then trivia?

SPEAKER_03 34:23

Yeah, trivia. So before we get into trivia though, you did not know this, but I built into our show tool the very ability to take things and drag them off the segment list, and uh so it just makes the that segment go away completely, and then we just go right into this. All right, folks, this is what you've been waiting for. This is um the uh replacement to our trivia segment.

SPEAKER_01 34:54

Um and thank you, Dara, for the two dollars. Thank you. Appreciate it. We just got a donation, our first donation ever.

SPEAKER_03 35:03

I don't even know what those are. What is that? Thank you so much. That's so cool. Uh, that is amazing. Um, so what you're looking at here is um our new game, and it is called Who Wants to Be a Persuader? And we're gonna go ahead and do Yeah, the crowd goes wild. We have this is so rants. This is so new that Steve Steven and I are still developing all the sounds for this, so we're um we this is a a non-sound game tonight, but you'll get the the hang of it. Um let me um you you want to do a little bit of uh trivia tonight about uh about unity uh unity topic? Let's do this.

SPEAKER_01 35:50

Absolutely, let's see what happens. Thanks again, Dara. Really appreciate that.

SPEAKER_03 35:55

Thank you very much, yes. All right, so what you're seeing on your screen here, we're gonna start the round, and as it goes, Steven, you probably know how this game works, is that you start off um at a penny and you work your way on up the rung all the way to ten full dollars um is on the line tonight. So yeah. So if uh you want, let's go ahead and get into it.

SPEAKER_01 36:20

Let's do it. Is there audio? Is that it says enable output audio? Is that enabled?

SPEAKER_03 36:26

Those are lies. Yeah, those are lies. You won't you won't actually um we don't need any audio tonight. Okay, all right. Um, and I would like to say that folks in the audience uh listening, so Dara and uh any of our other fan, um just uh uh get ready uh because the ask the audience uh part will come up here and you'll get to play with us. So all right. Uh Steven, in Cialdini's framework, Unity is strongest when people feel like they are sharing what? And then A, a long speech, B, a low price, C, a limited deadline, or D, a common identity.

SPEAKER_01 37:12

Hmm. I think I'll go with D, a common identity.

SPEAKER_03 37:18

D. All right. Is that your final answer?

SPEAKER_01 37:20

Let's lock it in.

SPEAKER_03 37:22

All right, you're locked in, and the answer is common identity. Good job, Steve. All right, next question.

SPEAKER_01 37:28

Thank you, thank you.

SPEAKER_03 37:30

Which phrase best signals unity rather than simple liking? Is it A, this is half off, B, everyone else bought one, C, we're on the same team, or D, you look nice today.

SPEAKER_01 37:45

Hmm. Let's go with C. We're on the same team. C, are you sure about that? I'm feeling more sure than the other options, I think. Yes.

SPEAKER_03 37:57

Well, that's your final answer.

SPEAKER_01 37:58

Final answer.

SPEAKER_03 37:59

All right, we're locked in on your final answer, and the answer is Oh, you are correct.

SPEAKER_00 38:06

Woohoo!

SPEAKER_03 38:08

Bingbong. All right, let's move to the next question then. How are you liking this?

SPEAKER_01 38:12

This is great. This is really fun.

SPEAKER_03 38:14

Yeah, I'm a fan of this. Um, and which principle then is the most closely tied to the idea of we in influence? Is it a consistency? Whoops, b unity, c scarcity, or d authority.

SPEAKER_01 38:31

Hmm. Let's go with B unity.

SPEAKER_03 38:35

B, he says. Imagine all this with sounds, it's gonna be so cool. Um Yeah. Yeah, B unity. Is that your final answer?

SPEAKER_01 38:45

Yes, sir.

SPEAKER_03 38:45

All right, we're gonna lock that in and out come Miss B. He's right. Good job. Thank you. We'll go to the next one here. A fundraiser says, as fellow parents in this school, we can help together. What kind or what is that person invoking? So is it A reciprocity, B, contrast? Uh B contrast, C, unity, or D, scarcity.

SPEAKER_01 39:22

It's a tough one, but I think I'm gonna go with C. I'm gonna stay on topic. I'm gonna go with Unity.

SPEAKER_03 39:27

Are you sure about that?

SPEAKER_01 39:29

I believe so, yes. I'm sure.

SPEAKER_03 39:31

We're locking it in. Yes, it's unity. All right. So let's see where we're at here, Steven. We'll um check out the the ladder. And you've made it up here to it kind of takes a little while to climb sometimes. So you've made it to a whole 25 cents. I'm getting rich. All right, next question. According to the Unity chapter, which relationship tends to create especially powerful bonds? Is it A anonymous completion or competition? I'm sorry. Anonymous competition, B family connection, C, random chance, and D product comparison.

SPEAKER_01 40:15

I'm gonna go with B, family connection. Because I said that earlier, so I should go with that.

SPEAKER_03 40:22

You said it earlier, and it would course you're always right, because that's why we hang out. So all right, locking in. Locking in that final answer, and uh the interface is kind of giving me a little grief with some delays here, but um the answer, yes. Come on, family connection. Good job, Steven. You're really kicking asses this uh round tonight. Um a communicator uses words like our us and together, the goal is usually to increase what? Is it is it a price sensitivity, b confusion, c a sense of shared identity, or d visual contrast.

SPEAKER_01 41:12

I'm gonna go with C, a sense of shared identity.

SPEAKER_03 41:17

All right, and is that your final answer?

SPEAKER_01 41:19

Yes, sir.

SPEAKER_03 41:20

All right, sir. Don't sir me. All right, logging in that final answer now, and the answer Come on, come on, it's taking the suspense. Oh, yeah. Shared identity, you're correct. Okay, so let's just take a quick look at the ladder now. And where are we at? You made a full dollar, Stephen. Oh, I'm feeling richer. You can buy yourself you can't buy anything for a dollar anymore, can you? I buy that for a dollar.

SPEAKER_01 41:51

Dara is asking, is the chat allowed to answer at the same time or no? I think uh I think I I I need to use a lifeline in order to involve the chat. Is that right?

SPEAKER_03 42:02

That is true, but you might want to save your lifeline until you really need it.

SPEAKER_01 42:08

Yes, so there's a possibility people might all need people's input.

SPEAKER_03 42:13

Stay tuned. I mean, we'll see if Steve could make the 10 bucks on his own, but yeah, um, which is the best example of Unity in action? Is it A an intern obeys the CEO's title? Come on, light up. B a shopper buys because stock is low, C, a customer accepts a free sample, or D, a veteran responds to another veteran's appeal. You know the best example of unity in action.

SPEAKER_01 42:45

I wasn't sure until D, until you read D. I'm gonna go with D, the veteran.

SPEAKER_03 42:51

Okay, veteran. Is that your final answer?

SPEAKER_01 42:54

That's my final answer. Okay, well then hopefully not my final answer because I'm wrong.

SPEAKER_03 43:00

And the answer is thinking about it. Come on, do it, baby. You know. Is it right or wrong? Yes!

SPEAKER_00 43:13

There we go.

SPEAKER_01 43:14

A better response. I love to see green.

SPEAKER_00 43:16

Green's good.

SPEAKER_03 43:18

All right, yeah. I think uh maybe running all this uh rumble and uh the game show and everything together causes a little bit of a delay sometimes, but we'll overcome some of those uh next time around. Yeah, how is Unity different from social proof? And come on here, give me that's a good question. So you've got a Unity says people like those who are part of us, while social proof says oh yeah, see how we're getting that dot dot dot there? It's not giving you the answer. Too many characters, too many characters, and I actually thought I had that fixed before the Show so um this might be a good time to use a lifeline if uh if you can't figure that out. So yeah, yeah, and we're lurk yeah, we're getting all the little hiccups built uh or figured out here. So you could do a a unity says people like those who are part of us while social proof says people dot dot dot. Or b unity never overlaps with any other principle. Um, and c unity is only about families while social proof is only about ads, and D, Unity is about experts while social proof is about gifts. Why don't we tougher?

SPEAKER_01 44:43

Why don't we ask the audience? Because I feel like that would be the most interesting to see feedback from the audience. Okay, that could be cool. How do we do that?

SPEAKER_03 44:52

Yeah. Alright, so here's what you want to do, folks. The screen, uh, the the URL on your screen should be lit up. What you want to do is go to that URL. Yeah, vote.persuasion. And you know, it's not fair if you vote, but I guess you could if you want to.

SPEAKER_01 45:13

Vote bot.persuasion dot club. Hey, and I can actually see the whole question uh there as well.

SPEAKER_03 45:21

Oh, interesting.

SPEAKER_01 45:22

Oh, wait, oh the audience poll was canceled.

SPEAKER_03 45:24

Oh I canceled it for a second because I want to go back here. I had it set for a 20-second countdown, and I think um in this case we probably want a little bit longer. So give me just a second to cue that up, folks.

SPEAKER_01 45:38

Okay.

SPEAKER_03 45:39

We're gonna get people a full 60 seconds.

SPEAKER_01 45:43

Ah, nice. Okay, all right. Okay, 60 seconds.

SPEAKER_03 45:46

The URL is there, uh, so you should be able to see it. And are you there, folks? We're gonna go ahead and start now. So la da da la la la boom boom boom boom boom. Wrong music.

SPEAKER_01 46:03

You know, I I'm realizing that yes, uh the the I'm still generating the music for this section, so I I was like, oh, there's no music, it's it's my own fault.

SPEAKER_03 46:19

That's okay, actually. I um I listened to those clips that you said, by the way, and it's like um yeah, they're kind of they're weird. But then I um I'll have to tell you later on, but I then I accidentally stumbled across something that I think might work for us and could make it as we want.

unknown 46:40

Yeah.

SPEAKER_03 46:40

All right, we are down to the final few seconds of polling. I don't know if anybody is actually doing it, but let's hope they do.

SPEAKER_01 46:47

Dara Dara says done.

SPEAKER_03 46:51

Done, okay.

SPEAKER_01 46:52

I think that means voted.

SPEAKER_03 46:53

Yeah, boom. All right. Well, so we we did have an answer. Um, three, I actually three three votes. So okay, and all of them seem to point to answer a.

SPEAKER_01 47:04

Okay. Well then I, you know, I would be uh what do you call it? Stupid to not go with A. So I'm gonna go with A. I'm gonna go with A. The dot dot dot. I think that's the best answer, yes.

SPEAKER_03 47:20

Yeah. What if people are just screwing with you, Steve?

SPEAKER_01 47:22

Like what if they just like we're about to see. We're about to see it real quick.

SPEAKER_03 47:28

Yeah. All right. We're gonna lock in that final answer then. Hang on here.

SPEAKER_01 47:34

Come on, people, lead me to the right direction. Lead me to the promised land. I can I'm gonna do so much with this ten dollars. You don't know.

SPEAKER_03 47:47

Well, just wait a second here, man. You don't know. Okay, um answer. Come on. It's um imagine what it would be like if all of your computer resources were just drugged down to like, yeah, so like nothing works. That seems to be what's happening with my computer right now. So all right. So I think I'm able to finally click in the lock final um button here, and folks, hang hang in there. We will get there. We'll get there. Here we go. Here we go. It's gonna tell us the answer. Oh my gosh. Uh come on. There you go. Yes, good job, audience. Good job, Steve. Thank you, everybody.

SPEAKER_01 48:30

Thank you. One of us. One of us.

SPEAKER_03 48:34

All right. So this is how we're doing. We're climbing the persuasion ladder there, Steven. And you're up to a full three dollars. Um, I kid you not. Um, this is pretty amazing. Um, we're at eight o'clock. Are you able to go a few little bit longer?

unknown 48:50

Yeah.

SPEAKER_01 48:51

Let's let's finish this out until I get this, so I fail.

SPEAKER_03 48:55

Until you fail? Okay, so here we go. Here's the next question. Uh a local business ad says, built by Oregonians for our Oregonians. Which Unity Q is being used most directly? Is it A reciprocity? B shared juice shared. I almost said shared juice, shared place, C, scarcity, or D authority.

SPEAKER_01 49:23

I'm gonna go with number B, shared place.

SPEAKER_03 49:27

Number B? Yeah. Okay, shared place. Not to be conf uh fused with shared juice. Is that your final answer, Steven?

SPEAKER_01 49:38

That is my final answer.

unknown 49:40

All right.

SPEAKER_03 49:41

We're locking up. Holding my breath. Yeah. Um, hold it a little bit longer, keep it in there because it's it's not allowing me to walk it in. Okay. Oh no. There we go. This big drag on resources known as Rumble Studio is really getting us down here. Come on.

SPEAKER_01 50:04

Tell me, is it green?

SPEAKER_03 50:08

Shared place is almost there. I don't know why, but it's gotten slower as we've gone along.

SPEAKER_01 50:19

But this is the right answer there.

SPEAKER_03 50:22

All right. Thank you, thank you. Thank you. Yeah. Um next question Why can't money sometimes outperform mere liking?

SPEAKER_01 50:33

And so many ways.

SPEAKER_03 50:36

Um I'm trying to get it to tell us what the possible answers are. Come on. A, because unity removes all risk. B because people often favor members. Did I even read the question?

SPEAKER_01 50:48

Yes, yes.

SPEAKER_03 50:49

It's like good news. Okay. I'm gonna start over again. Why can unity sometimes outperform mere liking? A, because unity removes all risk, b, because people often favor members of their own group even more than people. Or C because Unity always lowers the price, or D, because Unity works only online.

SPEAKER_01 51:14

Okay, just because the other three are crazy, I'm going with B. Even though it's not finished, I have to go with B. Okay.

SPEAKER_03 51:22

Serious? Do you you want to phone a friend or 50-50? You've got lifelines.

SPEAKER_01 51:26

Uh, I'm gonna go with I'm gonna go with B only because if it's if it's not B, then I deserve to lose.

SPEAKER_03 51:34

You deserve it, okay. Well, let's see what happens here. We're locking in on B. Um green.

SPEAKER_01 51:48

If it's not green, I deserve I deserve I deserve my loss.

unknown 51:52

We will find it.

SPEAKER_01 51:53

I won't even be mad.

SPEAKER_03 51:55

It's coming. It's thinking.

SPEAKER_01 51:56

It's thinking.

SPEAKER_03 51:57

Yeah. It's actually nothing to do with the game itself and its ability. It's the stupid Rumble Studio locking down resources. It's just a big resource hog. At least does it happen with you, Dara? Is is Rumble like just a huge frickin' resource suck on your system? What OS do you sucks? Yeah.

SPEAKER_01 52:20

Sucks resources.

SPEAKER_03 52:21

It sucks, man. Uh, next question which appeal best fits the deepest logic of unity? And C.

SPEAKER_01 52:31

D.

SPEAKER_03 52:31

Did you already answer? No. We haven't seen the answers. Oh, there we are. Yeah. Help. Uh A, help this cause because the font is bold. B, help this cause because it is complicated. C help this cause because it protects people like us. Or D, help this cause because nobody will notice.

SPEAKER_01 52:53

Ah, so I'm gonna go with C because they use the term us.

SPEAKER_03 52:58

I'm betting you that he's right. I would be surprised if he wasn't right. Okay, hang on here.

SPEAKER_01 53:02

I'd be surprised. I'm so right. Come on.

SPEAKER_03 53:09

Why is it taking so long? I like that final answer. Come on. Well, when we have music, at least we can have the dramatic music while we wait for this thing to work. Uh um it's bam.

SPEAKER_01 53:26

Dara's saying it's something about bandwidth and not necessarily like RAM.

SPEAKER_03 53:30

Bandwidth and CPU?

SPEAKER_01 53:32

Like uh bandwidth like uh internet, probably.

SPEAKER_03 53:36

Uh or maybe CPU. I don't know. I've got the super fast internet, so but yeah.

SPEAKER_01 53:41

You got that juiced up stuff. Yeah. Uh bum bum bum bum bum bum.

SPEAKER_03 53:47

Yeah, it's oh there we go in turn there. Yeah. There we go. Yeah, okay. Um let's show how far how much money has Stephen made tonight. Come on, at least six dollars. Oh, yeah. All right, you're almost at the top. All right. You might actually get this one. Am I gonna have to pony up 10 bucks?

SPEAKER_01 54:10

No, no. Uh well we'll we'll we'll talk about it. We'll talk about it. Yeah.

SPEAKER_03 54:17

All right, a persuader highlights a shared last name origin and hometown. What is the likely strategic purpose? Is it A to strengthen a feeling of common identity? B to create scarcity pressure, C to present expert credentials, or D to make the message shorter.

SPEAKER_01 54:39

Hmm. Let's go with A uh to strengthen a feeling of common identity.

SPEAKER_03 54:45

Okay. We will do that, and then let's lock in. See if we can get this thing to tell us. I've hit all the buttons already. I'm just waiting for them to do things. Come on, baby, come on, you can do it. Alright, there's that one. So we've locked in on your final answer, and I wonder, just out of curiosity, what it is I have all my resources here tonight. It's like you ever like we have like intense resource usage and then it's um It doesn't make any sense. Well, that and Well, that is weird. Oh, I could promocam is still running. I could probably help that by running getting that out of the way. But that's not working tonight. Okay. So reveal the answer. Come on. Show me the money. Show me the answer. Strength of the feeling, you're correct, Steven. Yeah, woohoo! Okay, we're getting close. Next question: Which statement best captures the risk of using uh Unity badly? Um Okay, okay. Get those answers up for you. Come on, come on, come on. A it eliminates the need for evidence, B, it only matters in sports. C, if the shared identity feels fake or manipulative, trust can collapse, or D, it always works too well.

SPEAKER_01 56:10

You know, I I would go with C. It seems the most complicated. C the most complicated. And the most related. But yeah, but also the most complicated. That's a good sign.

SPEAKER_03 56:20

Alright, we're locking that in. Come on, come on. We have to do our sound effects ourselves. Final answer is come on, tell us the final answer.

SPEAKER_01 56:43

Always makes me think of the uh that movie The Emperor's New Groove with the Gronk guy, like the Oh, I got it right.

SPEAKER_03 56:51

Anyway, we we might actually make it our way through this game, but boy, it has just been super slow. Go on. So what about that movie?

SPEAKER_01 57:00

Uh there's a guy that's his name's Gronk, so it's Gronk with an N. Gronk. And uh he he uh is trying to sneak around at one point and he's like doing his own theme music, sneaking around. Uh just makes me think of that scene. That's it. That was it. Yeah, Daro, we need like uh prices right, Jeopardy music, but we can't, you know. Yes, we're trying to find like ways to get non-copyrighted music. Yes, that's happening, it's in the works for sure.

SPEAKER_03 57:32

All right, uh, next question. Then uh in the Unity chapter, kinship-based influence is powerful largely because people treat the other person as part of what? And is it a a random statistic, B, the extended self, C, a neutral sample, or D, a rival market.

SPEAKER_01 57:55

Let me go with B, the extended self.

SPEAKER_03 57:59

Extended self, he says, and I'm gonna guess that that's your final answer. Um and I'm locking in. And then then I'm getting ready to come out.

SPEAKER_01 58:19

You know, the extended self uh I don't think was covered. I I'm trying to think in the book, the extended self. I understand the idea behind extended self, but I I don't necessarily remember reading about that.

SPEAKER_03 58:35

No, I don't either. Yeah. That might have been one that uh got snuck in by the question creator. Um, so let's see. We should be getting the answer here any second now. Come on, come on. Come on.

SPEAKER_01 58:53

Dara was saying that oh yes. Well, it's too late. It's is green.

SPEAKER_03 58:59

Wait, did he just now give you an answer?

SPEAKER_01 59:01

No, he's just giving suggestions.

SPEAKER_03 59:04

Oh, gotcha. All right, next question which phrasing is most aligned with the unity at the highest level of difficulty? And the answers this could be interesting.

SPEAKER_01 59:20

Reframe. I think what Dara is saying is reframe quiet moments instead of a quiet moment, fill it with talking. Oh, it it it you could go either way.

SPEAKER_03 59:31

I'm trying to understand. What is he suggesting?

SPEAKER_01 59:34

Uh, during the moments where the computer's not loading to continue talking about the you know, the Unity topic and the Childini principles, you know.

SPEAKER_02 59:44

Yeah, yeah.

SPEAKER_01 59:45

So reframing uh reframing technical difficulties into a moment difficulties as a way.

SPEAKER_03 59:51

Yeah, that's very smart, um, for sure. Um, all right. Well, let's see, we got uh the answers up here, but let me reread this. Which phrasing is most aligned with Unity at the highest level of difficulty? Is it a most people clicked this button? B hurry, this offer expires in 10 minutes. C, this isn't just my win or your win, it's our win as one community. Or D experts recommend buying immediately.

SPEAKER_01 1:00:24

Well, definitely Unity and one community go very well together. So I would go with C. All right. Do you want to use uh lifeline?

SPEAKER_03 1:00:32

Are you pretty sure on that one?

SPEAKER_01 1:00:34

Uh, how many questions do we have left? I'd like to use my lifelines. I don't want to end with leftover lifelines.

SPEAKER_03 1:00:41

Yeah, I don't know.

SPEAKER_01 1:00:42

Um if you want to use but I feel pretty confident. This next next question, I'll use them.

SPEAKER_03 1:00:47

I swear I promise. Well, we'll lock in then, and you are correct. Woohoo! All right, that was fast. Yeah, I actually did a refresh on the game, and it seems to be picking up again, so maybe it wasn't the game. Sweet, sweet. All right. Well, you know what? Apparently, you made 10 bucks. Oh my god. You won! Oh my gosh. I did not know. You you answered all the questions, man. You uh you didn't even get a chance to use your lifeline.

SPEAKER_01 1:01:16

So well, thank you for to the crowd for help for helping me get at least through the tough one.

SPEAKER_03 1:01:22

We we hope you enjoyed that segment, folks. Um, it's only gonna get better from here. Um let's fade that out and back to us here. And yeah, um, so we'll thank you everybody. Normally we'd be getting into some life hacks, but we won't be doing that uh this evening. Normally we'd also get into our persuasion duel, but we won't be doing that. Whoops, although it sure wants to.

SPEAKER_01 1:01:51

Oh my gosh, Dara with the ten dollars for extra. Oh my gosh. No way, for extra. That with the rumble uh rant. Is it rumble rant? The the uh type of uh gift it is. Thank you so much, Dara. Thank you.

SPEAKER_03 1:02:08

Wow, that's awesome! Wow, for extra was not expecting that, but you know, um, you're right, every little bit helps. Uh, my that's very kind of telling me that we need to pay some bills um for all this podcast and stuff that we're doing. Um so anyway, I think we can go ahead and and and exit out here and end the show. Um, I want to just say thanks to everybody who um joined us this evening, despite our technical difficulties. Um, see, it just keeps trying to play this music. Um, it's not what I'm trying to do. Uh I'm trying to move this segment that I had put into um the penitentiary hearing that just says, nope, you cannot do that. And once it's there, it's there. So we will go ahead and exit out tonight. Um I can do this. Sorry about that. It's just being a really weird little program tonight. It doesn't want to reset and play our our output audio, but I bet you I can do it anyway on other podcast units, and we can just have it that way. That's funny.

SPEAKER_01 1:03:15

It's one of those nights where it's been a crazy show. Thank you for the the uh the rants, Dara. Appreciate it.

SPEAKER_02 1:03:24

Thanks, give me a music. Does that work? Yes, I do. Yeah, it sounds good. Okay, yeah, it's gonna be way better as we get into the future here, but uh thanks everybody.

SPEAKER_03 1:03:36

Yeah. It's what we have editing for.

SPEAKER_01 1:03:44

Thank you so much, and have a great night. Have a good week. Thank you, Kevin. I'll talk to you. See ya. Bye, everybody. Bye.